In the ever-evolving world of social media, there’s one name that stands out—Brooke Saward. With her renowned travel blog, World of Wanderlust, and the birth of Brooki Bakehouse, this millennial entrepreneur has captured the hearts and taste buds of millions. From picture-perfect travel destinations to mouthwatering 1kg cookies and aesthetically pleasing heart-shaped cakes, Brooke has become a viral sensation, leaving us all entranced and craving more.
So, what is there to know about Brooke? Well, first, she’s not just a business; she’s a brand. Her self-taught baking skills that we all see trending on social media are just one small part of her and what she has to offer. Brooke is actually a one-in-a-million marketing sensation.
Brooke’s journey to social media stardom began with a Bachelor of Arts degree in International Relations and Affairs. Whilst completing her studies, Brooke travelled overseas with the idea of making money from documenting her experiences.
Her foray into the online world truly solidified Brooke’s position as a social media sensation. As the Editor-in-Chief of World of Wanderlust, an online travel publication tailored for millennial explorers, she honed her skills in content creation and community engagement. Through Brooke’s travel blog, World of Wanderlust, she garnered a following of over 1.2 million on social media. It was on these platforms that she taught others how to live a life just like hers. She shared her journey of becoming a successful travel blogger in the early days of Instagram, and how others could achieve the same, being paid to travel for a living, and not just paid okay, but paid at least six figures.
Recently, Brooke has returned to her self-taught culinary roots, taking on the role of director at Brooki Bakehouse, Brisbane’s trendiest bakery and cakery located in the vibrant Fortitude Valley. It is here that her creativity and passion blend seamlessly, resulting in Instagram-worthy creations that leave her followers in awe. From capturing the perfect frosting swirl to experimenting with unique flavour combinations, Brooke’s attention to detail is unparalleled.
What sets Brooke apart from the countless other bakers flooding our social media feeds is her ability to curate an irresistible online presence. With her mesmerising TikToks and visually stunning Instagram reels, she has perfected the art of capturing attention in a sea of digital distractions. Each video is a carefully choreographed masterpiece, showcasing her meticulous baking process while keeping viewers engaged and entertained.
Beyond her extraordinary talent for baking, Brooke’s success lies in her ability to create an authentic connection with her audience. She doesn’t just share flawless images of her creations; she invites us into her world, sharing the joys and challenges that come with running a bustling bakehouse. Her transparency and vulnerability make her relatable, and her followers feel like they are part of an exclusive community, eagerly awaiting her next culinary masterpiece.
Through her innovative use of social media, she has transformed the way we perceive and interact with food. Her ability to combine her marketing expertise with her love for baking has propelled her even further in the realm of influencers, with a global following that spans continents. Of course, Brooke is offering her baking masterclasses online so you too can bake her delectable treats at home and she even has her own wholesale site where you can bulk buy her products to stock at your own event or cafe.
Is she a visionary entrepreneur? We think so. She has harnessed the power of social media to captivate audiences worldwide. Her delectable treats and visually stunning creations have made her a force to be reckoned with in the culinary world.
What comes next? Well, we hear it’s a wedding!
We wish you all the best, and can’t wait to sink our teeth into another one of your delectable treats.